How to manage lists in semrush

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Guide

Start by going to the Keyword Overview under Keyword Research in the left sidebar.
Enter your main keywords and hit Search.
Click on View all X keywords under Keyword Variations or Questions to find keywords for your company.
Select the keywords that you want; ideally high volume, low keyword difficulty and core keywords keywords.

Hit Add to keyword list to build a list of these.

Select existing list or create new empty list.
Use Filters to get granular with your search.
You can filter by volume
Or choose between Broad Match (to find more keywords with with similar words) or Exact Match to find exact keywords.